6 Tips for Restaurants Owners To Tap The Mobile Segment

Setting up a profitable restaurant business involves the adoption of the latest technologies and appropriate allocation of budget and resources. Many restaurant owners find it a challenge to run a successful business and build a loyal customer base.

Restaurant owners should invest in mobile marketing techniques to tap the growing number of mobile phone users among the customers. Today, many consumers prefer using their mobile phones to access menus of their favorite restaurant and place orders when they are away from the restaurant. Here are some tips for restaurant owners to tap into the mobile segment and grow their restaurant business.

Keep In Touch With Customers

Be in regular touch with customers by sending messages on your latest deals, menu and specials. Don’t forget to include the address of the restaurant along with directions and a route map to guide the customers to you. Avoid sending long-winded, descriptive messages through SMS.  A SMS allows you to reach out to multiple customers simultaneously. . Sending a SMS allows you to retain existing customers and to attract potentially new customers to your restaurant.

Engage Your Mobile Customer

Compile interesting quizzes, surveys or polls using restaurant business apps on your mobile and share with your customers at regular intervals. This will make you appear dynamic and lively. As a result, you will attract more customers with dynamic and energetic attractions. Offer incentives to customers for providing the right responses or for participating in polls. Provide discounts, coupons or combo offers to customers to gain their loyalty towards your restaurant. Partner with a non-competing business to offer good gifts to the customers.  

Offer Location-Based Deals

Several businesses are capitalizing on the demand for location-based services and investing in restaurant apps for improved productivity. Many restaurant owners are using apps to display special offers to customers who are in a nearby location. This too will attract the attention of prospective customers who are looking for good deals in the area. A majority of the customers use their mobile internet connection to track restaurants in their local area.

Create A Mobile-Friendly Version Of Your Website

Restaurant business owners should create a mobile-friendly version of their website to entice customers with smartphones to view the website with ease. Pay attention to the navigation and adopt a user-friendly interface to provide a pleasant experience for customers. Test the website for compatibility on various mobile phones before going live.

Create Mobile Apps

Develop interesting mobile apps to engage the attention of customers. Grow your restaurant business by opting for mobile app branding. Invest in a game app or an interactive quiz on food habits and include the name of your restaurant business in the app. This will attract the attention of younger adults who enjoy using these apps.

Restaurant owners find it a challenge to make a profit running a restaurant. This article offers useful tips for restaurant owners to tap the growing number of mobile customers.